Pick Leonardo if…
No clear edge in the facts we checked. Decide on price and features above.
Leonardo vs Ideogram
How many images does each plan buy? Real cost of AI images →
Leonardo vs Ideogram compared with prices from official pricing pages (per-tool checked dates): plans, free tiers and which is better value.
Which should you pick?
Pick Leonardo if price matters: $8/mo ($96/yr) less than Ideogram on monthly billing.
Free plan, refunds, privacy and more: see what else differs ↓
- Price on monthly billing
- Leonardo $12/mo · Ideogram $20/mo (+$8/mo, +$96/yr)
- Real free plan
- Leonardo: yes · Ideogram: yes
- ToolPick Best Value pick
- Leonardo (for images)
Start free with LeonardoStart free with IdeogramPaying for Ideogram? See your savingOpen in compare builder
Rule: we only compare prices when the tools do the same main job (from what each official site says it does), and only on the same billing (monthly with monthly, billed-yearly with billed-yearly). A real free plan on only one tool comes first. Prices from official pricing pages, each with its own checked date below. No ratings or reviews. The cheaper pick comes from price alone; the Best Value label is shown separately and never replaces it — the same rule as on each tool page.
| Leonardo | Ideogram | |
|---|---|---|
| What it is | Image and video generation with presets and custom model training. | Best-in-class text rendering in images (logos, posters). |
| All plans | Essential $12/mo; Premium $30; Ultimate $60 | Plus $20/mo ($15 yearly); Pro $60 ($42); Team $30/user ($20) |
| Free tier | Free: 150 fast tokens/day | Free weekly credits for eligible accounts |
| Checked | 2026-10-14 · pricing page | 2026-10-19 · pricing page |
Beyond the price: Leonardo vs Ideogram
Free plan limits, yearly savings, student and team deals, refunds and whether your data trains their AI, side by side. Every fact is from the tool's official page, with its source and the date we read it.
What matters to you?
Tap what matters to you. We tally which tool is ahead using only the facts in the table below.
| What you get | Leonardo | Ideogram |
|---|---|---|
| Free plan Free plan limits → | Yes: Free: 150 fast tokens/daysource for Leonardo (opens in a new tab) · checked 2026-10-14 | Yes: Free weekly credits for eligible accountssource for Ideogram (opens in a new tab) · checked 2026-10-19 |
| Yearly billing Monthly or yearly? → | Essential: $12/mo monthly Yearly price not in our checkssource for Leonardo (opens in a new tab) · checked 2026-10-30 | Plus: $20/mo monthly, $15/mo billed yearly (save 25%)source for Ideogram (opens in a new tab) · checked 2026-10-30 |
| Team plan Team plan costs → | Not in our checks yet | Team: $30/seat/mo monthly ($20 billed yearly)source for Ideogram (opens in a new tab) · checked 2026-10-26 |
| Refunds and cancelling Refund rules → | Refund rule unclear on its page | No refunds: Ideogram doesn't give refunds. Cancelling only stops the next charge. Cancel: Avatar → Wallet & Billing → Manage plan & billing → Cancel subscription → reason → Cancel subscription (at least 5 days before your renewal date)source for Ideogram (opens in a new tab) · checked 2026-10-27 |
“Ahead” means better on that row only, by a fixed rule: a free plan beats none; the bigger yearly saving; free student plan, then discount; the lower per-seat price on the same billing; a stated refund window, then case by case, then none; not training on your data, then opt-in, then opt-out, then no opt-out. No row is called when a tool hasn't been checked. See how we pick.
Who should pick which
Pick Ideogram if…
- You also need logo design (from what its own site says it does).
More: best AI images tools · all images tools · cost calculator
Comparisons
FAQ
How much does Leonardo cost?
Per its official pricing page (checked 2026-10-14): Essential $12/mo; Premium $30; Ultimate $60.
Does Leonardo have a free plan?
Free: 150 fast tokens/day (checked 2026-10-14).
How much does Ideogram cost?
Per its official pricing page (checked 2026-10-19): Plus $20/mo ($15 yearly); Pro $60 ($42); Team $30/user ($20).
Does Ideogram have a free plan?
Free weekly credits for eligible accounts (checked 2026-10-19).
What is ToolPick's best-value pick for images?
Leonardo: Generous daily free tokens and a $12 entry plan; Premium adds unlimited relaxed image generation.
Which should I pick, Leonardo or Ideogram?
Pick Leonardo if price matters: $8/mo ($96/yr) less than Ideogram on monthly billing (ToolPick rule using prices checked on official pricing pages).
Writing about this? Embed this price card — it updates when we re-check prices.